Social Contribution Initiatives

"Changing the Future Together with Our Local Communities"

HIRATA Corporation walks in hand with local communities, striving to build a better future.  Our efforts include supporting recovery from the Kumamoto Earthquake and nurturing the dreams of children and young people through various social contribution initiatives.

Local Communities

Sponsorship of Professional Sports Teams

Official Top Partner of Roasso Kumamoto

■Supporting Roasso Kumamoto
As an official top partner of J-League club Roasso Kumamoto, we share their vision: "Bringing energy to the community, dreams to children, and vitality to Kumamoto."  Through sponsorship, we aim to energize the region and inspire children with hope and dreams.
■"Hirata Thanks Match"
As part of our community engagement, we organize the "Hirata Thanks Match" at a Roasso Kumamoto home game.  This event expresses our gratitude to local residents and strengthens bonds by engaging with visitors and offering interactive activities.

■Food Drive Initiatives
Together with Roasso Kumamoto, we conduct food drives at home game venues, inviting visitors to donate food items.  These contributions are delivered to local community meal programs for children,helping reduce food waste and support families in need.

What is a Food Drive?
A food drive collects unused food items from households and donates them to community meal programs that runs children's cafeterias and welfare facilities. This initiative not only reduces food loss but also supports those facing food insecurity. 

Sponsorship of Professional Basketball Teams

We sponsor local professional basketball teams in Kumamoto, Shiga, and Tochigi - regions where we have business bases.  In Shiga, we collaborate with Shiga Lakes to donate basketballs to schools, creating opportunities for children to enjoy sports and fostering vibrant communities.

Exhibiting at Kumamoto SDGs Mirai Park

At Kumamoto SDGs Mirai Park inside Aso Kumamoto Airport's Visitor Center, we showcase our technologies and products that reduce environmental impact, sharing our commitment to a sustainable future with the community.

Displaying and Preserving Traditional Culture

To honor Noh theater, which is deeply connected to Kumamoto, we display and preserve a Noh stage in the entrance hall of our headquarters.  This cultural symbol introduces visitors from Japan and abroad to the beauty of traditional arts.  Our headquarters also features a tea room, embodying the spirit of hospitality.

Supporting Recovery and Revitalization

Shareholder Program for Kumamoto Earthquake Recovery and Our Future Commitment

Since 2016, our shareholder benefit program has included an option to donate toward restoring Kumamoto Castle, damaged in the earthquake.  Thanks to generous support from shareholders, we have contributed to recovery efforts.  While this program will conclude in FY2025, we plan to continue initiatives that support regional revitalization and recovery.

Sponsorship of GO!GO! Rally in KUMAMOTO

We sponsor the classic car event GO!GO! Rally in KUMAMOTO, which supports recovery from the Kumamoto Earthquake.  Through this event, we stand with local communities as they overcome the disaster and work toward revitalization.

Together with the Next Generation

Co-founding Kumamoto Future Scholarship Association

Together with 17 local companies, we co-founded Kumamoto Future Scholarship Association to support the region's recovery and foster the next generation of talent.  This initiative provides financial assistance to students who face economic challenges in pursuing higher education, helping create a society where young people never have to give up on their dreams. 

Donation to Kumamoto Children's Book Forest

We support the mission of Kumamoto Children's Book Forest and have made donations to help realize its vision.  This library provides a space where children can broaden their horizons through books and cultivate rich sensitivity and creativity.  Through this initiative, we work together to enhance Kumamoto's cultural and educational environment.

Sponsorship and donations to the Kumamoto City Children's Invention Club

The Kumamoto City Children's Invention Club provides opportunities for children to experience manufacturing and invention under the guidance of dedicated instructors, helping them discover the joy of creativity and innovation.  Through sponsorships and donations, we support children discover the joy and excitement of creation.