- ; BRINGS OUT THE BEST IN EVERY PERSON.
- We believe we could be perfect only if every member of Hirata can grow as a person and enhance his/her capabilities to complement each other's weaknesses.
- ; CHALLENGES TECHNICAL INNOVATION.
- Our world changes very fast.
We must be innovative to be creative and to meet ever upgrading needs.
To remain the same means regression.
- ; RESPECTS HUMANITY.
- We design our products to free people from jobs which can be done by machines.
Human being should do what only he/she can do.
- ; OPENS THE DOOR TO A CREATIVE LIFE.
- We want our company to be a place where we can improve ourselves and live creative lives.
- ; CONTRIBUTES TO SOCIETY.
- We are allowed to succeed or expand only because our society accepts us.
The contribution to the society should be our standard.
- ; MAKES ITS CUSTOMERS SUCCESSFUL.
- We should be entitled to make profit only when we make our customers successful.
Our profit is the result of the performance of our job, otherwise we can never get any further business from them.